PORTLAND, Ore.–(BUSINESS WIRE)–Regence and its philanthropic arm, Cambia Health Foundation, have committed a combined total of $500,000* to support the James Beard Public Market and its Nutrition for All Initiative, a cornerstone program of the highly anticipated culinary destination set to open in downtown Portland in summer 2026.
“This partnership aligns perfectly with our dedication to supporting the health and well-being of our communities,” said Michael Cole, president of Regence BlueCross BlueShield of Oregon.Share
The Nutrition for All Initiative is a core pillar of the Market’s mission to promote health equity through accessible nutrition education and food access. The contributions from Regence and Cambia Health Foundation will support nutrition-education classes, cooking workshops and community outreach events, with a focus on historically underserved communities.
“As a founding sponsor, this partnership aligns perfectly with our dedication to supporting the health and well-being of our communities,” said Michael Cole, president of Regence BlueCross BlueShield of Oregon. “Our investment will empower families to make healthier food choices, increase food literacy across age groups and reduce barriers to fresh, nutritious food.”
The James Beard Public Market, located at 622 SW Alder St., will serve as a vibrant, year-round marketplace showcasing local farmers, artisans and chefs. Since announcing its location in October 2024, the project has raised more than $4.2 million and completed the purchase of its building in January 2025.
“Regence and Cambia Health Foundation’s investment will help deliver impactful programming that reaches thousands of Oregonians,” said Jessica Elkan, executive director, James Beard Public Market. “Their support is crucial to our mission of creating equitable opportunities for a healthier and more resilient community.”
*Regence is providing a $400,000 commitment; Cambia Health Foundation is providing a $100,000 commitment.
