WEST HOLLYWOOD, Calif.–(BUSINESS WIRE)–Grindr Inc. (NYSE: GRND), the Global Gayborhood in Your Pocket™, today unveiled an ambitious product roadmap for 2025, consisting of the most robust set of launches in its history. New products and features coming to Grindr in 2025 will continue to expand user intents and use cases across the app, including enhanced personalization and travel features.
“Over the last several years, we’ve made significant investments in technology, and in 2024, users experienced major strides with new product launches like Right Now, Interest, and Roam. Our team’s rapid innovation has allowed us to expand our roadmap with new features beyond what we announced only last June”
“Our goal is to build out a world-class app that serves as the Global Gayborhood in Your Pocket,” said Grindr CEO George Arison. “This year, we’ll introduce groundbreaking features to enhance the Grindr experience like never before, bringing our vision for intent-based connections to life. We’re creating products that add value for our users, enabling us to deliver an awesome app for them and great long-term results for our shareholders. I can’t wait to see how our users respond to these exciting innovations.”
With user engagement and meaningful connections in mind, Grindr expects to launch at least six new products and features in 2025, many of which are new additions to the roadmap the company announced last June:
- AI Personalization:
- Chat Summaries, powered bythe AI Wingman assistant, create summaries of conversations so users can quickly access the history of their chats with the most relevant information and pick up where they left off.
- “A-list”1automatically creates a select list of users a user has previously interacted with, based on meaningful conversations and high-potential matches, making it easy to reengage when the moment is right.
- For You provides smart, personalized recommendations for users who may be a match based on preferences and intentions.
- Discover is a new area in the app where users are served relevant profiles recommended from around the world based on their interests.
- Travel Expansion:
- The new Explore Heatmap lets users quickly identify the lively local hotspots and the aggregated density of Grindr users in specific neighborhoods in their city or other cities around the world.
- Travel Pass is the ultimate travel package for any trip, including unlimited Roam and Boost for more visibility and faster connections, a “Visitor” tag on users’ profiles, and chat translations for seamless communication.
- Gayborhood Expansion:
- This year, Grindr will also begin testing new Gayborhood products and services beyond the core business, including in the health and wellness sector.
Concurrently, the company will continue to work on building out its “Relationships” use case, as well as other add-on products announced last year.
2024 Launches
Launches planned for 2025 come on the heels of significant progress on new and existing products and features in 2024, including:
- Right Now, Grindr’s first intent-based product for enabling people to easily find others who want an immediate connection. It is currently being tested in Washington, D.C., and Australia, and has been very well received by users. It will be launched more widely by the end of Q2 and will be available globally by end of 2025.
- Roam allows users to make connections ahead of an upcoming trip. Launched in Spring 2024 in select markets, it was fully rolled out globally last year.
- Super Boost lets a user put their profile front and center for twice as long and lets them select certain parameters like age and position so that their profile is boosted to other users that match their interests. Super Boost is currently available to over half of users and we plan to make it available to the entire Grindr community by the second half of 2025.
- AI assistant Wingman has already been rolled out in testing with 10,000 users in the U.S., several quarters ahead of schedule. The test group will continue to grow throughout 2025, while Wingman will power several new features being launched this year.
“Over the last several years, we’ve made significant investments in technology, and in 2024, users experienced major strides with new product launches like Right Now, Interest, and Roam. Our team’s rapid innovation has allowed us to expand our roadmap with new features beyond what we announced only last June,” said AJ Balance, Grindr’s Chief Product Officer. “I’m especially excited about integrating responsible AI and ML to create a more personalized and impactful experience for our users.”
