SAN FRANCISCO–(BUSINESS WIRE)–Hims & Hers Health, Inc. (“Hims & Hers”, NYSE: HIMS), the leading health and wellness platform, announced that it’s heading back to the Big Game this year. On February 8th, Hims & Hers will follow up its hit “Sick of the System” ad, debuting a new national spot “Rich People Live Longer” with a simple message: the era of health as a luxury good is over, and proactive, life-changing care belongs to everyone.
The campaign centers on the uncomfortable truth that America’s healthcare is a tale of two systems: one elite, proactive tier for the wealthy, and a broken, reactive one for everyone else. Recent research shows that people living in the top 1% live 7 years longer, on average, than those living in the bottom 50%, based on median household income.1 This campaign is more than just a commercial; it is a conversation starter to help bridge the information gap that has kept high-quality, preventive healthcare behind a velvet rope. Hims & Hers believes that everyone needs the awareness – and the tools – to demand the same level of healthcare as the wealthy.
“For too long, the ‘gold standard’ of healthcare has been a well-kept secret for the wealthy,” said Andrew Dudum, co-founder and CEO of Hims & Hers. “As the rising cost of living forces Americans to make impossible choices, too many people are forced to treat health and longevity like a luxury. That changes today. Hims & Hers is built on the simple principle that the platform only succeeds when the patient does. It’s time to start democratizing access to the kind of proactive, personalized care that all people deserve.”
“This ad was created to feel as disruptive as our business model,” said Dan Kenger, Chief Design Officer of Hims & Hers. “When you’re challenging a system that has been broken for generations, the design has to feel like a catalyst for change. We’re not showing off products; we’re helping people visualize a future where premium care is accessible for every single person on the planet.”
“Fighting for healthcare is a revolutionary act, especially in communities that have been overlooked by the system for far too long,” said Common, Grammy-winning artist and health equity advocate and voice of the ad. “I’m proud to lend my voice to tell every American that they have the power to stop sitting back. Hims & Hers is opening the door to a future where healthcare belongs to all of us.”
The spot highlights how the Hims & Hers platform is designed to strip away those barriers, bringing access to high-quality, personalized care directly to the people who need it most. Labs by Hims & Hers offers customers access to tests that measure key health markers over time, a test that can detect cancer early, along with doctor-developed action plans that can power real shifts in health outcomes. Metabolic health issues, such as heart disease, stroke and diabetes, are the leading cause of death in the US, and through Hims & Hers, microdose treatment plans can help balance side effects and encourage longer-term adherence. While clinician-guided support for hormone health across testosterone, perimenopause and menopause are designed to help individuals manage side effects, feel better with age, and get the most out of life.
