SEATTLE–(BUSINESS WIRE)–A new book published April 29, 2025, promises to disrupt the advertising industry’s status quo and potentially save marketers millions of dollars annually. Hacking Advertising: How We Learned to Make Ads Without the Agency (And You Can Too) by Jon Sneider provides a detailed road map for companies to create higher-quality advertising at a fraction of traditional costs.
Dubbed “the book big ad agencies don’t want you to read,” Sneider’s work exposes the inefficiencies built into the traditional agency model and offers a practical alternative that has already unsettled many industry executives.
Sneider, who managed advertising budgets exceeding $500 million at Microsoft, documents how his “creative production” approach has helped major brands achieve breakthrough results while dramatically reducing production timelines and budgets.
“The advertising industry has built a complex, expensive process that primarily serves itself, not clients,” says Sneider. “By combining creative and production under one roof with small teams of experienced professionals, we’ve consistently delivered better work in half the time at a third of the cost.”
Revelations in Hacking Advertising include:
- Creative + Production under one roof slashes costs and time to market
- Small teams of seasoned pros run circles around large teams
- In-market tests beat pre-testing every time
- Stealing like an artist results in better concepts faster
- Ad agencies create work to drive their business, not the client’s
Hacking Advertising also introduces Sneider’s proprietary “Five Magic Metrics©” framework, which focuses marketers on the real metrics that drive advertising success rather than vanity metrics that don’t impact business results.
CEOs and CMOs agree:
“Jon Sneider’s Hacking Advertising is a manifesto that redefines what’s possible in advertising. It’s a crash course in navigating, innovating, and thriving in modern advertising.”
–John Dougherty, CMO Brighton Jones
“Hacking Advertising is a call to arms for marketers to reclaim control of their creative processes. It’s a book that will leave you inspired, empowered, and ready to create.”
–Scott Erikson, CEO Manufaktur
“Hacking Advertising by Jon Sneider challenges the traditional advertising model. This book is a must-read for anyone looking to revolutionize their marketing approach.”
–Aaron Strout, CMO Real Chemistry
For CMOs and marketing leaders increasingly pressured to demonstrate ROI on advertising spend, Hacking Advertising offers concrete strategies to eliminate waste without sacrificing creative impact.
Industry insiders are already calling it “the book that’s disrupting the ad industry” as it challenges entrenched practices and power structures that have dominated advertising for decades.
The book is available nationwide in print and digital formats starting today. For more information, visit www.hackingadvertising.com
